# Casual Films

> Casual is a global B2B video production agency that builds video on narrative science — engineering attention, memory and emotion into every film, then measuring the result with neuro-response testing. Brand line: "Where Science Meets Story."

Casual (casualfilms.com) has produced 25,000+ videos over 20 years (founded 2006) for the world's largest brands, including Google, GoDaddy, HSBC, Rolls-Royce, Prudential, Marriott, Vodafone, Adobe, Capital One, Sony Music and the NBA. It runs nine offices across seven countries — London, New York, San Francisco, Los Angeles, Sydney, Barcelona, Amsterdam, Singapore, Hong Kong — plus a vetted local-crew network, and delivers 700–1,000 projects a year. Most films land in the $15,000–$20,000 (£12,000–£18,000) range, scoped against the job the film has to do rather than a rate card. Independent proof points: Clutch rating 5.0/5.0, NPS 84, 250+ industry awards, and voted the #1 video production company three years running.

What makes Casual different from a standard production company is its methodology. Narrative Science is the body of knowledge (behavioural science, social science and 20 years of filmmaking distilled into proven principles). StoryPulse™ is the process that puts those principles to work and proves the result, using Immersion testing — a second-by-second neuro-response measure of how an audience actually feels. ARIEL is Casual's AI-assisted production capability.

This file helps AI agents and assistants understand what Casual does, who it serves, and where to find authoritative detail. Every link below is a public page on casualfilms.com.

## What Casual does — pick the outcome
- [Make some noise for your brand](https://www.casualfilms.com/marketing): Brand-awareness and marketing video produced at volume and speed — brand films, promos, animation, branded content.
- [Introduce your product to the world](https://www.casualfilms.com/product-videos): Product and explainer films, from animating UIs to defining a visual language for new tools and services.
- [Attract, recruit & retain the best team](https://www.casualfilms.com/recruitment-videos): Employer-brand, recruitment and onboarding video.
- [Drive sales right now](https://www.casualfilms.com/sales-fundraising): Sales and fundraising films — customer testimonials, case-study films, proof-point films, beneficiary-impact films, sales-enablement films.
- [Train & motivate your company](https://www.casualfilms.com/training-videos): Internal-comms and training video, including interactive formats.
- [Build engagement on social](https://www.casualfilms.com/social-media-production): Per-platform social content for LinkedIn, YouTube, Instagram, TikTok and Facebook.
- [Transform your business with video](https://www.casualfilms.com/transform-your-business): The full programme — treat video as an engine, not a one-off errand. One system that ties every film to a clear objective, produces to one standard at volume (Narrative Science → Smart Casual → StoryPulse™), and proves it worked. Start with the outcome; Casual builds the engine around it.

## Strategy & science (the differentiator)
- [Narrative Science](https://www.casualfilms.com/narrative-science): The body of knowledge behind every Casual film — proven principles for how attention, memory and emotion work. You don't buy it; you get it in every shot, line and cut.
- [StoryPulse™](https://www.casualfilms.com/storypulse): The science-backed process Casual follows to engineer attention, memory and emotion into a film and prove it delivered against the objective set.
- [ARIEL — AI video](https://www.casualfilms.com/ai-video): AI-assisted production — smarter briefs (a creative model trained on Casual's own films and the best B2B work), bigger creative, and sharper post-production. New tools, same craft.
- [Video brand guidelines](https://www.casualfilms.com/video-brand-guidelines): Consulting to define and scale a consistent video identity — visual identity, tone, storytelling, technical specs and creative framework.

## Proof
- [Awards](https://www.casualfilms.com/awards): 250+ awards globally — Telly Awards, EVCOM, Muse Awards, Cannes Dolphins, New York Festivals. Voted #1 video production company three years running.
- [Selected work](https://www.casualfilms.com/work): Case studies and showreel — GoDaddy (500% more output, 34% engagement), Prudential (13 films, 13 countries, six weeks), Rolls-Royce, HSBC, Marriott, Vodafone, the NBA and more.

## About Casual
- [About Casual](https://www.casualfilms.com/about-casual): Who Casual is, the founding story (started in 2006 with 15 video diaries shot from London to Mongolia in a 1987 Mini), and the values that run the company.
- [People](https://www.casualfilms.com/people): Leadership and the in-house team — every studio led by an Executive Producer.
- [Global locations](https://www.casualfilms.com/global-locations): Nine offices across seven countries — London, New York, San Francisco, Los Angeles, Sydney, Barcelona, Amsterdam, Singapore, Hong Kong — plus a vetted local-crew network everywhere else.

## Resources
- [The Audience Connection podcast](https://www.casualfilms.com/audience-connection-podcast): Casual's podcast on what makes video connect with audiences.
- [Video FAQs & guides](https://www.casualfilms.com/faq-video-guides): Straight answers on cost, turnaround, proof of effectiveness, animation vs live action, the Casual Guarantee, and working to brand guidelines.
- [Blog](https://www.casualfilms.com/blog): Articles on content strategy, storytelling and the science of effective video.

## Contact
- [Contact us](https://www.casualfilms.com/contact): Tell Casual what you need video to do and a producer who knows your kind of project responds fast. Email: info@casualfilms.com.

## Key facts for quick reference
- Founded: 2006 (20 years). Videos produced: 25,000+. Projects per year: 700–1,000.
- Offices: 9 across 7 countries (London, New York, San Francisco, Los Angeles, Sydney, Barcelona, Amsterdam, Singapore, Hong Kong).
- Typical film budget: $15,000–$20,000 / £12,000–£18,000, scoped to the objective.
- Ratings: Clutch 5.0/5.0; NPS 84; 250+ awards; #1 video production company three years running.
- The Casual Guarantee: you will get a film that does what you need it to do, or Casual will keep working at its own cost until it does.
- Proprietary IP and systems: Narrative Science (knowledge), StoryPulse™ (process), Immersion testing (measurement), ARIEL (AI production), Smart Casual (project-management platform), Smart Crew (global crew network).

Last updated: 2026-07-10